To Men Who Would Like to Wear Bright Neckties
Title
To Men Who Would Like to Wear Bright Neckties
Subject
1920s masculinity, advertising, consumerism
Description
This is an advertisement for ivory soap. This advertisement illuminates some of the tensions facing modern men. It advertises ivory soap by appealing to emotion. The advertisement claims that ivory soup can alleviate many tensions that modern men may face. The modern world is characterized as “threatening” but ivory soap can alleviate this tension by, “[bringing] courage [from] desperation.”
Creator
Procter and Gamble Company
Source
Digital Scriptorium and Hartman Center Staff, "To Men Who Would Like to Wear Bright Neckties," Duke University, ://library.duke.edu/digitalcollections/adaccess_BH0786/ (accessed April 21, 2014).
Publisher
The Literary Digest
Date
January 24, 1925
Rights
Fair Use; Copyright Procter and Gamble Company
Language
English
Type
Still Image
Files
