Colgate's Softens the Beard at the Base
Title
Colgate's Softens the Beard at the Base
Subject
1920s masculinity, advertising, consumerism
Description
This is an advertisement for Colgate shaving cream. The ad emphasizes the importance of a man's personal appearance by stating that the shaved face had become a social requirement.
Creator
Colgate & Company
Source
Digital Scriptorium and Hartman Center Staff, "Colgate's Softens the Beard at the Base," Duke University, http://library.duke.edu/digitalcollections/adaccess_BH0715/ (Accessed April 21, 2014).
Publisher
Life Publishing Company
Date
1925
Rights
Fair Use; Copyright Colgate & Company
Language
English
Type
Still Image
Files
