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Popular Men and Women
This is an advertisement for lifebuoy soap. It emphasizes cleanliness as a means to social advancement.
Colgate's Softens the Beard at the Base
This is an advertisement for Colgate shaving cream. The ad emphasizes the importance of a man's personal appearance by stating that the shaved face had become a social requirement.
To Men Who Would Like to Wear Bright Neckties
This is an advertisement for ivory soap. This advertisement illuminates some of the tensions facing modern men. It advertises ivory soap by appealing to emotion. The advertisement claims that ivory soup can alleviate many tensions that modern men may…
April 29, 1922 Saturday Evening Post Cover
Scrawny boy attempts to "be a man," through physical fitness.